Comfort you feel.
Support youkeep.
Poisture began with one question: why should a bra make you choose between feeling comfortable and feeling supported? For years the answer was a soft bralette that gave up on support, or an underwire that gave up on comfort.
We built the one that doesn't ask you to choose. Wireless, front-closing, with cross-back straps that gently ease your shoulders open. Designed around real women, tested by women who wear it all day.
From dailystruggle
to dailyease.
Ask most women over 55 about their bras and you'll hear the same three things. The wires dig in. The back clasp is a daily wrestling match. By six o'clock the shoulders ache.
So we started at the back. The hooks moved to the front, because getting dressed shouldn't take a shoulder you'd rather not twist. The band went wider and softer. The cups went seamless, so it disappears under a blouse.
Nothing about it is complicated. That's rather the point.
A notefrom us
We didn't build Poisture to sell another bra.
We built it because too many women were quietly putting up with something that didn't fit and didn't support them.
Because the industry decided that after a certain age, comfort was all you were asking for.
We think you were asking for both.
We won't promise to fix your posture. What we will promise is that your shoulders feel better at the end of the day, and that if the size isn't right, we'll make it right.
Thank you for trusting us with something this personal.
