Comfort you feel. Support you keep.
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Loved By 12,000+ Women
Terry M.
I've searched high and low for the perfect bra, and this is it. So comfortable it feels like nothing at all no digging, no adjusting all day.
Debbie R.
I've tried just about every bra out there, and this is the one. It's so comfortable
I forget I'm even wearing it in the best possible way. Finally something that just
works.
Diane R.
I didn't think a bra could make me emotional, but here we are. It closes in front, so no more wrestling behind my back my hands just can't do that anymore. Getting dressed by myself again feels like a little win every morning.
Emily K.
My shoulders used to feel tired by the end of the day. This one is so soft and easy that I hardly think about it and I catch myself sitting a little taller. It's smooth under everything and feels like a gentle hug all day.
Frequently Asked Questions
Everything you need to know about fit, comfort and delivery.
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Will it really help me sit and stand taller?
The cross-back straps gently encourage your shoulders open and support your upper body, so you naturally hold yourself a little taller. Customers often tell us their shoulders feel less tired by the end of the day.
It's a comfort garment, not a medical device, and it isn't intended to diagnose, treat or cure any condition.
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How do I know which size to order?
We're true to size. Our fit guide walks you through it in about 30 seconds using a soft measuring tape and your usual bra size.
If you're between sizes, go with the larger band for everyday comfort.
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Is it comfortable enough to wear all day?
Yes. There are no wires, the band is wide and soft, and the fabric is breathable. It's built to be worn from morning to night without digging or pinching.
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I have trouble reaching behind my back. Is it easy to put on?
That's exactly why it closes in front. The hooks sit at the centre, so there's no twisting, reaching or struggling behind your back.
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Will it show under my clothes?
The cups are seamless and the edges lie flat, so it stays smooth under a T-shirt or a fitted blouse.
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What if the size isn't right?
We'll make it right. Exchanges are easy and we'll help you land on the size that fits, so you're not stuck with something that doesn't work for you.
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How do I wash it?
Machine wash cold on a gentle cycle and lay flat to dry. Skip the dryer and fabric softener, and it will keep its shape and stretch far longer.
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How long will delivery take?
Orders are processed within one business day. You'll receive tracking by email as soon as your parcel is on its way.